Science-led formulation
Start with a clear brief, thoughtful ingredient selection and formulation context.
AVUNE / A MORE CONSIDERED DAILY RITUAL
Thoughtfully Formulated. Made for Your Everyday.
Meet CELLURA — a daily cellular wellness powder by AVUNE, bringing carefully selected ingredients and formulation transparency into one simple daily ritual.
10 g / CURRENT TECHNICAL DOSSIER SERVING FORMAT
AVUNE / CELLURADAILY FORM / 10 G
avune
CELLURA
DAILY CELLULAR WELLNESS
10 g / SINGLE SERVING
avune
CELLURA
DAILY CELLULAR WELLNESS
10 g / SINGLE SERVING
avune
CELLURA
DAILY CELLULAR WELLNESS
10 g / SINGLE SERVING
AVUNE / CELLURAPACKAGING CONCEPT / NOT FINAL RETAIL ARTWORK
THE AVUNE APPROACHA.
A daily ritual should feel simple. The thinking behind it should be anything but.
AVUNE brings a thoughtful lens to everyday nutrition — clear formulation thinking, practical formats and product information that helps you make a considered choice.
Explore our point of view
THE AVUNE PRINCIPLES
Four ideas shape how we think about products, information and everyday wellness.
Ingredient transparency
Make the serving, quantities and supporting information understandable.
Thoughtful product design
Consider the format, details and experience—not just the ingredient list.
Everyday wellness rituals
Build products around practical routines and clear consumer information.
THE AVUNE FLAGSHIP
View product details
Meet CELLURA.
AVUNE / CELLURADAILY FORM / 10 G
avune
CELLURA
DAILY CELLULAR WELLNESS
10 g / SINGLE SERVING
avune
CELLURA
DAILY CELLULAR WELLNESS
10 g / SINGLE SERVING
avune
CELLURA
DAILY CELLULAR WELLNESS
10 g / SINGLE SERVING
AVUNE / CELLURACELLURA / 10 g SACHET CONCEPT
DAILY CELLULAR WELLNESS POWDER
Discover CELLURA
One considered step in your everyday routine.
CELLURA is being developed as a 10 g daily powder sachet. Final formulation details, usage directions and retail information will be published once approved.
FORMATPowder sachet
TECHNICAL DOSSIER10 g per sachet
INGREDIENT DISCLOSUREIn review
FIND YOUR ROUTINEPLANNED PACK FORMATS
07
Introductory pack
7 individual 10 g sachets
Pricing to be announced
14
Two-week pack
14 individual 10 g sachets
Pricing to be announced
28
Four-week pack
28 individual 10 g sachets
Pricing to be announced
Retail pricing is shown only when entered and approved by AVUNE. Online ordering is not currently active.
FULL INGREDIENT & EXCIPIENT DISCLOSURE
Every ingredient, in plain sight.
Ingredient identities, quantities and research context belong together. Public disclosures are shown only after review and approval.
Explore ingredient transparencyCELLURA / FORMULA RECORDDisclosure in review.
Approved ingredient quantities, standardisation and scientific references will appear here. No provisional formula is being presented as final.
SCIENCE, WITH CONTEXT
Good information is part of a good formula.
Research on an ingredient is not the same as evidence about a finished product. We keep those questions distinct and explain what has — and has not — been established.
Explore the knowledge hub
AVUNE / FORMULA LABS
From a good idea to a thoughtful formulation.
We explore powder sachets, liquid shots and dual-chamber delivery concepts through a structured product-development conversation.
Explore Formula Labs
POWDER SACHETSLIQUID SHOTSDUAL-CHAMBER CONCEPTSPROTOTYPE DEVELOPMENT
BEYOND CELLURA / CONCEPT PORTFOLIO